Walnut Hill School for the Arts is an independent high school located in Natick, Massachusetts offering unparalleled training in dance, music, theater, visual art, and writing, film & media arts. A prospective student’s acceptance into Walnut Hill is a pivotal and thrilling moment that we wanted to meet with a thoughtful and memorable admissions package.
Creative packaging for exciting news
Creative services for an independent school is exciting because there is a lot of variety. The goal for the packaging design was to let students know they have been accepted, get students excited about attending the school, and to get them to sign up to one of the accepted students days.
The graphic design needed to be cool and branded in an interesting way to engage a young and creative audience.
We created a fun poster design that would allow students to share their “GOT IN” news on social media. Students at Walnut Hill are called “Walnuts” so we wanted to help them start to self-identify by featuring the walnut imagery.
Considering the User Experience
For the package design and delivery, we chose a beautiful craft cardboard tube with black caps to ship the admissions materials. The tubes themselves were on-brand: bespoke, warm and human, a keepsake box. We designed a simple, inexpensive white rubber stamp of the Walnut Hill “W” which was used to brand each admit package by hand. And since this was not your average box or letter, we took a sample to the US post office to make sure there would be no issues putting them in the mail!
Opus has been a great partner! They are very creative and extremely responsive — which makes them an ideal fit. They’ve created really fun out-of-the-box projects. Let’s be honest, we’ve all worked with designers who are creative but not responsive or designers who are responsive but are kind of flat design-wise. Opus is the whole package. It’s a pleasure working with them. They have helped us raise the bar on our print and digital materials.