Package design for the full product line of produce for Westcoast Fresh, a Boston-based produce distributor, was an exciting challenge! We designed more than 50 boxes, labels, tags, and bags for 7 sub-brands and vegetables from artichokes to zucchini. The logo design and icons for the sub-brands we created provided beautiful artwork that created a cohesive look and feel for all the product packaging.
The work also included multiple languages including Spanish, French, and English. All the information had to be translated and proofed for accuracy.
Attention to detail is critical for package design.
Attention to detail is critical for package design. Production specifications across this wide variety of packaging had to be considered. Materials, die cuts, printing methods and assembly all provided important considerations for the design. We were happy to offer several other services to Westcoast Fresh, including web design, trade show booth design and other collateral
Packaging design starts by understanding the production constraints. We learned the ins and outs of the materials, die cuts, printing methods, etc. We started with the design of produce boxes and worked our way through all the vegetable bags and tags to create a cohesive family of packaging with vibrant color.
For the business card design, we leveraged “printfinity” from moo.com. Printfinity allows us to display up to 50 different images on the backs of your business cards, so an image per card. Our graphic design firm leveraged the beautiful photography we took of the different fruits and vegetables to make a juicy first impression.
For the giveaways we had a little fun. People entering their business cards into the raffle had the chance to win an oversized stuffed asparagus, hot pepper or kiwi fruit. We found these gems on etsy.com and thought they would be absolutely perfect for a giveaway that stands out and gets attention.
Tradeshow materials we designed also included handouts, stickers, temporary tattoos, and a brochure.