Deep experience with public and private institutions, universities, colleges and independent schools.
We know your audience
All kinds of schools have all kinds of audience groups. We’re proud to work with public, private and charter schools, primary and secondary education, from admissions to researchers. We have experience communicating with prospective and enrolled students, parents, alumni, and faculty. To design for education, we need to understand their goals and needs as well as yours. We design annual fund appeals, major gifts campaigns, department and school websites, viewbooks, research reports, lab and program branding, research infographics and presentations, symposium event materials, homecoming signage acceptance packages, and the list goes on.
Our design is purposeful. It enables and elevates your organizational objectives, successfully addresses your audience’s needs, and elicits profoundly emotional connections.
We design for accessibility
Our education clients
- Boston College
- Boston University
- Duke Fuqua School of Business
- Emerson College
- Harvard Business School
- Harvard University
- Massachusetts Institute of Technology
- Northeastern University
- Rhode Island School of Design
- Simmons College
- Tufts University
- University of Chicago
- University of Pennsylvania
- Brookline Public Schools
- Community College System of New Hampshire
- Francis W. Parker Charter Essential School
- Great Bay Community College
- Massachusetts College of Art and Design
- Worcester State University
- Chestnut Hill School
- German International School Boston
- Walnut Hill School for the Arts
- Westover School
- Bocconi University
- Fulbright University Vietnam
- Hochschule Ludwigshafen am Rhein
- Hult International Business School
- Karlsruher Institut für Technologie
Our education portfolio
Web design for education
The MIT Chemistry department needed to create a new and accessible website. They had a lot of content, but the old site was lacking structure and flow. In addition to architecture improvements, they wanted a website design to help them stand out from other departments at MIT and as well as other chemistry departments at other universities. Their researchers are global leaders in their field, but the department wanted to achieve a modern and approachable feel for students, donors, and faculty.
We designed an accessible website for the MIT Chemistry department with a custom icon set and a bright, exciting color palette. The website went through a specific testing round with the MIT accessibility and usability lab to ensure the site complies with the WCAG 2.0 AA standards.
Branding for education
The McGovern Institute is a collaborative community of world-class, highly specialized researchers who set out to explore and understand the brain in order to help people with brain disorders and enhance the human experience. Upon its founding, the organization petitioned the design of a logo. Over time, however, as their mission evolved and as the logo’s functional challenges emerged, there was a need for change.
Our team was tasked with brand strategy and logo design. After testing several logo options with the target audiences, the team moved forward with an option that retains the essence of the original logo but provides a more functional and contemporary feel.
Data visualization for education
We were thrilled to work with CIRCLE at Tufts University on this custom data visualization and interactive infographic that allows users to explore youth voting and civic engagement and to learn about the conditions that shape youth engagement. Our goal was to provide the data and lay it out in a way that suggests a correlation between youth engagement and community conditions.
Opus at CASE D1 conference
We believe that continuous learning, with our clients, is a great way to stay current and responsive to your needs. Opus has been a CASE D1 conference sponsor since 2013. We enjoy learning about what marketers in education are doing to support annual giving, alumni relations, branding, development campaigns and fundraising, event marketing, major gifts, print and digital communications, social media engagement, student recruitment, and website design.
We love being a part of the community at the conference, support the event with our design services (see the logo design we created for the 2020 conference), and learning more about the challenges and solutions in the field.
In 2017, our creative director Julia Frenkle presented a session at the conference in collaboration with Hillary Babick from MassArt with the topic “Communicating with Designers”. The session was very successful and received great feedback. Now, we provide the content of this session to our client in the form of a design workshop.
Opus is so much more than vibrant design: everyone we worked with is a talented teacher and process facilitator, able to help define and reach critical goals. We thought we were hiring designers and instead we got whip-smart strategy consultants who happen to be artists.