To create a logo and visual identity, we start by meeting with the client team to discuss the brand they aspire to create. We take a strategic approach to logo design and start by identifying the target audience, as well as the competitors, and developing brand attributes. We establish a strategic plan through research and interviews with the team before starting the design execution.
Brainstorming and sketching are the first step in the visual process. Lots of drawings are created which are then narrowed internally to the most successful.
The best ideas are executed and presented to the client team. During our presentation, the client team selects the logo that is the most successful in communicating the brand intentions and is visually the most resolved. Revisions and improvements are discussed. Within 2-5 iterations the logo is refined to its final form.
To complete the logo project we prepare a logo style guide to summarize the correct color codes, appropriate white space, and sizes and prepare all the file types needed in day-to-day applications.