Infographics are a cool way to engage people in data or dense copy that might otherwise be dry and confusing. But before the handrawn type and gigantic numbers, information graphics were simply clear, clean and compelling visuals to display quantitative information. Our experience as infographic designers actually pre-dates the term.
Approach to Infographic Design
Our approach to infographic design starts by understanding the data. We want to know: What do the numbers or the content say? What is the insight or comparison you are trying to make? What’s the story or take-away? This helps us zero in on what is important.
We need to learn about you and your audience. What is your relationship? What are your goals for the infographic? By discussing the message and audience we can uncover the right visual style … which can include colorful icons, or keeping it sharp and simple, or perhaps a multi-variate story with custom illustration.
Some infographics are light and fun while others are more intense and draw the reader into the graphic to hang out for a while. It can be a bold call to action or a detailed, but accessible resource. It’s important to develop the style to both the content and context. An academic presentation requires a clear, accurate diagram. A company brochure needs a clear framework graphic outlining the missing and process. A website requires content to be visual to captivate an audience that doesn’t want to read a lot. These are examples where the infographic design provides a lot of value. The content is delivered in a way that is more accessible and memorable for your audience.
Often, clients have a powerpoint slide which they use to demonstrate an idea. They realize that it doesn’t quite work, because people are confused or it doesn’t say what they want it to say. We’ll study what they have, and ask questions, reflect and experiment with the design. Is it a sequential process with a beginning and an end? Or are they parts of a whole? Or a comparison? Through conversations and sketching we test the relationship between elements and develop a structure that communicates the right message. This is how we translate the idea the client intended, into an infographic design. Often this type of infographic is referred to a framework or model graphic because it visualizes a core idea or process of the business, offering or mission.
Check out a few examples of in our portfolio.